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Resource Name
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World Advertising Research Centre (WARC)
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Description
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* This database is included in the library search
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Warc is a unique resource that provides advertising effectiveness case studies explaining the strategies of leading brands. It also includes best practice guides, marketing intelligence, research papers, consumer insight, advertising trend data, special reports, news, data and forecasts, trends in TV viewing, newspapers and other media economic and demographic data, profiles of major brand owners, and more.
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Access Information
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Auto-login / Use your university User ID and password if prompted
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